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趨勢

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改變未來的100件事: 2020年全球百大趨勢(中英雙語版 Bilingual Edition)(Z000128)
2020 The Future 100

類別: 行銷‧趨勢‧理財>趨勢
叢書系列:偉門智威
作者:偉門智威團隊
       Wunderman Thompson Intelligence
譯者:林庭如 Rye Lin
出版社:偉門智威
出版日期:2020年05月08日
定價:500 元
售價:395 元(約79折)
開本:25開/平裝/460頁
ISBN:9789869899208

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內 容 簡 介

回顧已知,掌握新知,探索未知。
《改變未來的100件事:2020全球百大趨勢》— 寫在新型冠狀病毒發現之前,發行在新型冠狀病毒全球蔓延之際......

2020年的一開始,新型冠狀病毒便在全球肆虐,緊急狀態下各大城市的繁華與喧鬧早已被空無一人街道所取代,另一次的金融危機已無可避免。病毒改變了數以千計人們的生活習慣,造成的影響難以估計,面對未知的未來,人類正遭逢重大考驗。在動盪不安的世代人們開始有了許多不同的反思,危機或許就是轉機,對於過去一直以來所知的信念似乎開始有了很大的反轉,而這些新的趨勢勢必會在下個十年深深地影響每一個人。
 
改變未來的100件事:2020年全球百大趨勢是偉門智威智庫(Wunderman Thompson Intelligence)年度重量級的趨勢報告,整合全球策略人員的分析報告與數據,列出未來的趨勢、消費者洞察以及創新模式。

這本趨勢報告,揭露在全世界各地正在發生的事,它涵蓋了:文化、科技與創新、旅遊與觀光、品牌與行銷、食品、美容、零售、精品、醫療保健、金融十大領域,提出100件你一定要知道的事。

每一個趨勢都代表無數的商機,透過這本書,偉門智威將用最淺顯易懂的方式帶您一起看向未來,掌握趨勢。

Review the known, master the new, explore the unknown. " 2020 The Future 100 " was written before the outbreak of COVID-19 and published at the time as it's spreading around the world.

Since the beginning of 2020, coronavirus has been spreading like wildfire around the world. As the pandemic rages, the hustle and bustle of big cities were replaced by empty streets. Another financial crisis is inevitable. The virus has changed the lives of thousands of people, the impact is difficult to measure. In the unknown future, human beings are facing unprecedented challenges. In this turbulent time, people began to have many different reflections. Big crisis has reverse people’s beliefs. These new trends are bound to deeply affect everyone in the up-coming decade.

2020 The Future 100 is Wunderman Thompson Intelligence’s flagship annual publication. This report combines the analysis and data researched by the strategy team of Wunderman Thompson all over the world. It charts emerging and future global trends, consumer insights, and innovation patterns.

This report unveils many things that are happening around the world. It covers culture, technology and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, luxury, health and finance. It’s the 100 essential things you must know.

Every trend leads to numerous business opportunities. With this book, Wunderman Thompson will take you to the future in a simple and digestible way.

作 者 簡 介

Wunderman Thompson 偉門智威
2019年,由創立於1864年,世界第一家廣告公司—智威湯遜 (J. Walter Thompson)與全球頂尖數位公司—偉門 (Wunderman)合併而成,隸屬於全球最大傳播集團—WPP。
以「創意、數據及科技」為核心的偉門智威Wunderman Thompson ,致力於提供客戶最佳生意解決方案。

本書主要的編寫團隊—偉門智威智庫(Wunderman Thompson Intelligence),此智庫負責研究全球趨勢,研究範圍包括:未來趨勢、消費者變化和創新模式,讓讀者能夠更加了解國際趨勢且提供品牌經營、產品服務開發與行銷等方向。

關於Wunderman Thompson Intelligence
偉門智威智庫是偉門智威面向未來思考的研究和創新單位,負責觀察剛興起的現象以及未來的全球趨勢、消費型態變化、創新發展模式,並在進一步解讀這些趨勢後,將其見解提供給品牌參考。本單位提供一系列諮詢服務,包含客製化研究、簡報、聯名品牌報告、專題討論,也勇於創新,與品牌合作,在品牌框架下引領未來趨勢,並執行新產品與概念。本單位由偉門智威智庫的全球總監Emma Chiu所帶領。

偉門智威粉絲專頁及官網連結:
WT Taipei粉絲專頁: https://www.facebook.com/wunthompsontpe/
WT官方網站: https://www.wundermanthompson.com/taiwan

Wunderman Thompson
In 2019, WPP, the world’s largest communications group, merged its global advertising agency J. Walter Thompson (Found in 1864, the world’s first ad agency) and digital agency Wunderman to form Wunderman Thompson. With “Creativity, Data, and Technology” at its core, Wunderman Thompson is committed to provide clients with the best business solutions.

Wunderman Thompson Intelligence
Wunderman Thompson Intelligence is Wunderman Thompson’s futurism, research and innovation unit. It charts emerging and future global trends, consumer change, and innovation patterns—translating these into insight for brands. It offers a suite of consultancy services, including bespoke research, presentations, co-branded reports and workshops. It is also active in innovation, partnering with brands to activate future trends within their framework and execute new products and concepts. It is led by Emma Chiu, Global Director of Wunderman Thompson Intelligence.

Websites of Wunderman Thompson
WT Taipei FB: https://www.facebook.com/wunthompsontpe/
WT Official Site: https://www.wundermanthompson.com/taiwan

目 錄

文化Culture
科技&創新Tech&Innovation
旅遊&觀光Travel&Hospitality
品牌&行销Brand&Marketing
食品&飲品Food&Drink
美容Beauty
零售Retail
精品Luxury
醫療保健Health
金融Finance

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