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01 新現實
元宇宙正在進化中。
元宇宙概念的發展，影響我們對於新興科技的想像，使其成為日
常生活中無處不在、不可或缺的一部分，更模糊了虛實之間的界
線，形塑出一個「新現實」。
DoorLabs 公司運用科技提升虛擬世界的易用性，探索如何利用
「元宇宙裡的全新沉浸式科技，照顧並協助有特殊需求的人們，
使其未來不再受限」，共同創辦人Kunho Kim 向偉門智威智庫
（Wunderman Thompson Intelligence）說道。
社會思辨設計師暨總監Liam Young 則透過虛擬實境（VR）推
廣社會運動。他向偉門智威智庫表示：「虛擬實境使我們從被動
的觀眾轉為主動的公民。作為一個沉浸式世界的公民，和只能呆
望螢幕的被動觀眾截然不同。」
蘋果公司執行長提姆‧ 庫克（Tim Cook）預測擴增實境（AR）
將成為人們日常生活不可或缺的一部分。庫克向荷蘭雜誌
《Bright》表示：「未來回首，你會納悶現在的自己如何度過沒有
擴增實境的生活。就像今天我們會納悶，我們這些過去沒有網路
可用的人是怎麼長大的？擴增實境是足以改變一切、影響深遠的
科技。」
為了迎接沉浸式科技時代的全面到來，科技巨頭相繼投入鉅額
資金開發擴增實境與虛擬實境。根據《商業內幕》報導，Meta 於
2019 年至2022 年9 月30 日間，已挹注360 億美元在其元宇宙
及虛擬實境部門Reality Labs 當中。創投公司Loup Funds 的
分析師Gene Munster 估計谷歌研發部門投資於擴增實境的資
金約有390 億美元。社交媒體公司Snap 則全心投入擴增實境，
在2022 年第三季的財務報告中將投資擴增實境技術列為三大首
要策略之一。
值得關注的原因：
數位時代的下個階段將會出現多元的沉浸式科技，使虛擬與現實
世界的界線更加模糊，引領新現實的誕生。
01 NEW REALITIES
The metaverse evolves.
As metaverse activations continue to advance, the way we
think about emerging technologies is becoming much more
nuanced and engrained in the everyday—shaping a new reality
where physical and virtual living are indistinguishable.
DoorLabs is using technology to advance accessibility in virtual
worlds. The company is exploring how to use “new immersion
technology in the metaverse to better help and better equip
people with different needs in the future,” DoorLabs cofounder
Kunho Kim tells Wunderman Thompson Intelligence.
Speculative architect and director Liam Young is leveraging
virtual reality (VR) to inspire activism. “It changes us from being
a passive audience into an active citizen. To be a citizen of an
immersive world is a different kind of relationship than being an
audience member in front of a screen,” Young tells Wunderman
Thompson Intelligence.
Apple CEO Tim Cook predicts that augmented reality (AR) will
become an integral part of daily life. “Zoom out to the future
and look back, you’ll wonder how you led your life without
augmented reality. Just like today, we wonder: ‘How did people
like me grow up without the internet?’,” Cook told Dutch
publication Bright. “AR is a profound technology that will affect
everything.”
Leading tech brands are investing heavily in AR and VR,
preparing for the coming reign of immersive technologies.
Between 2019 and September 30, 2022, Meta shoveled
$36 billion into Reality Labs, its metaverse and VR division,
according to Business Insider.
Analyst Gene Munster of Loup Funds estimates Google’s R&D
spending on AR at around $39 billion. Snap is going all in on
AR—the company listed investing in AR as one of its top three
strategic priorities in its 2022 third quarter financial results
report.
WHY IT’S INTERESTING
The next era of digital engagement will see a diversification of
immersive technologies and further blurring of the digital and
the physical—ushering in a new reality.
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